Our integrated approach ensures every element works cohesively to consistently achieve results and push your brand forward.
Launch the new album of an international recording artist to coincide with an upcoming national tour.
Reach the Top 10 on debut on the ARIA charts
After thorough investigation and understanding of the multiple factors contributing to ARIA chart placement, the team used a combination of the artists' fan profile and the genre's fan profile to create bespoke audience segments accompanied by dynamic creative messaging.
The campaign was amplified through offline and digital channels, encouraging fans to listen and sample songs from the album.
#2 on debut on the ARIA charts
First-to-market ad integration with Spotify
Market & Industry Investigation
Media Planning & Buying
Creative Ideation & Production
*Due to confidentiality agreements and sensitive information, we do not disclose our client's names.